
Module Leader
Lecturer
Prof. M.G. Pollitt
Lab Leader
Timing and Structure
Lent term. 16 lectures and coursework.
Aims
The aims of the course are to:
- Introduce students to the use of economics to understand the operation and decisions of businesses, their industrial environment and the macroeconomy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand and be able to work with the basic theory of demand and supply and market equilibrium.
- Understand the theory of the firm, including the various types of costs that the firm faces, the idea of profit maximisation and the equilibrium of the firm.
- Understand different forms of market structure, including perfect competition, monopoly and oligopoly.
- Understand simple game theory and how it can be used in economic analysis.
- Understanding pricing of products and of inputs.
- Understand the concepts of market failure, externalities and public goods, and the policies a government might use to deal with them.
- Understand trade theory and strategic trade policy.
- Understand national income accounting and the standard Keynesian macroeconomic model.
- Understand the main determinants of the different components of aggregate demand.
- Understand the possible impacts of monetary and fiscal policy.
Content
Microeconomics (10L)
An Introduction to Economic Reasoning
Supply, Demand and Equilibria
Profit maximisation and Economic Optimisation
Consumers and Producers
Perfect Competition and Monopoly
Economics of Firm Strategy 1
Economics of Firm Strategy 2
Economics of Firm Strategy 3
Pricing Strategy
Labour Markets
Government Policy, International Economics and Macroeconomics (6L)
Environmental Policy
Transport Policy, Public Goods, Public Ownership
Trade Theory
Trade Policy
Macroeconomics: The Macroeconomy
Macroeconomics: Fiscal and Monetary Policy
Coursework
Coursework details:
2000 word essay on topic to be discussed.
Booklists
Course textbook:
Sloman, J., Garratt, D., Guest, J. and Jones, E. (2019), Economics for Business. 8th ed. Pearson.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
Last modified: 11/01/2021 19:40