Aims

The aims of the course are to:

• Understand fundamental marketing terms, concepts, principles, and theories.
• Understand the role of marketing and its contribution to customer and financial value.
• Develop critical thinking and communication skills relating to marketing.
• Appreciate how to develop and deploy an effective marketing plan.

Objectives

As specific objectives, by the end of the course students should be able to:

• Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
• Have a solid ‘first principles’ foundation, if wishing to pursue a career in business,
• If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.

Content

Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, an entrepreneur, or a museum curator. Understanding customer needs and how to marshal the resources of an organisation to meet those needs will enhance your chances of career success.

This course develops a general management viewpoint in planning and evaluating marketing decisions. This course will also help you understand how marketing decisions are affected by organisational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:

• Introduction to Marketing.
• The strategic marketing planning process
• Segmentation, targeting and positioning
• The marketign mix: managing product, price, promotion and distribution
• Brand management
• Marketing communications
• Loyalty and customer relationship management

Marketing

This course examines the key analytical frameworks and tools that are essential to building an effective marketing strategy. We cover concepts including marketing theory and customer centrism; strategic marketing planning; segmentation, targeting and positioning; the marketing mix; brand management; marketing communications and digital marketing; loyalty and customer relationship management.

The goal is that at the end of the course, you’ll be able to apply these concepts as part of a comprehensive and sophisticated marketing strategy.  You should be able to employ these elements across a variety of industries and functions, in ways that create customer value and financial value. That’s the aim of marketing.

Readings

The course readings consist primarily of case studies and a textbook.

Case Studies

The course employs a number of case studies, which should be read prior to coming to lectures and are the basis of discussion. You must read the allocated case for each class.

Books

There is a prescribed textbook in this course:

• Merlo (2020) Strategic Marketing, Amazon.

Assessment

The final course grade is based on an exam. Students can also write a non-compulsory paper which can count as a lab paper. 

Teaching format

Eight lectures.

This syllabus contributes to the following areas of the UK-SPEC standard:

Toggle display of UK-SPEC areas.

 
Last modified: 03/10/2023 12:40

Aims

The aims of the course are to:

• Introduce the physics behind heat, liquid, and mass (air and moisture) transfer in materials,buildings, and energy systems and their interactions with outside environment, both air and ground.
• Provide the foundational knowledge for understanding environmental characterstics of the built environment, with a focus on aspects important for structural durability and energy efficiency.

Objectives

As specific objectives, by the end of the course students should be able to:

• Understand the geotechnical environment.
• Determine flow patterns in steady state groundwater seepage.
• Evaluate potentials, pore water pressures, and flow quantities in the ground by constructing flow nets.
• Analyze environmental behaviour of building components, such as heat flow rates, temperature variations (seasonal and diurnal).
• Calculate steady state energy balance for a building to determine hearing, cooling and ventilation demand from auxillary systems.
• Understand how choice of design and components influences the indoor environment and energy consumption of building.

Content

The following topics will be covered:

Flow of Water through Porous Media, which is an important aspect in the design of many civil engineering structures such as retaining walls, caissons, excavation for foundations, etc. As it will be shown in the second part of the module, the same physical principles and mathematical concepts can be used to understand flow of heat in porous media, for example, in the design of energy piles or ground source heat pumps.

Heat, air and moisture transfer across building elements: composite roofs and walls, surface-to-air, air gaps, ventilated spaces, transparent envelopes, and heat exchange between surfaces in a room; Heat exchange with ground will be covered for slab-on-grade, sub-surface structures, and ground-source heat exchangers.

The topics cover theoretical aspects of important energy flows through most common building elements, from foundations to the building envelope. This knowledge is also pre-requiste for learning simulation and modelling techniques for energy balance and environmental control systems of buildings.

Groundwater and Seepage (8L)

• Introduction
• Concept of porous media and bulk properties.
• Definitions of potential head, pressure head and pore pressure.
• Groundwater flow and seepage
• Theory of flownets.
• Darcy's law and Hydraulic conductivity
• Laboratory and in-stu measurements

Heat, Air and Moisture Transfer through Building Elements (8L)

• Conservation of energy, Fourier's laws, concept of steady state, periodic and transient.
• Conduction: 1D heat flow through single and multi -layered structures, response to temperature variations, contact temperature between layers, network analysis.
• Heat exchange with ground: examples of 2D and 3D heat flow between ground and building elements - pipes, slabs, sub-surfaces.
• Radiation: reflectance, absorption and transmission; radiant surfaces and block bodies; heat gains from solar (short wave) radiation, long wave radiation exchange between 2 isothermal surfaces in enclosures.
• Ventilation: Driving forces (wind, stack, mechanical), air exchange rates.
• Infliteration: air through permeable materials, gaps, ventilated cavities, heat losses due to transmission and ventilation.
• Moisture: Water vapour in air and relative humidity, characteristics of moist air, mold and surface condensation, moisture balance of building components and ventilated spaces.
• combined Heat and Mass Transfer: exercised from practical scenarios.

This syllabus contributes to the following areas of the UK-SPEC standard:

Toggle display of UK-SPEC areas.

 
Last modified: 15/05/2018 15:11

Aims

The aims of the course are to:

• Introduce the physics behind heat, liquid, and mass (air and moisture) transfer in materials,buildings, and energy systems and their interactions with outside environment, both air and ground.
• Provide the foundational knowledge for understanding environmental characterstics of the built environment, with a focus on aspects important for structural durability and energy efficiency.

Objectives

As specific objectives, by the end of the course students should be able to:

• Understand the geotechnical environment.
• Determine flow patterns in steady state groundwater seepage.
• Evaluate potentials, pore water pressures, and flow quantities in the ground by constructing flow nets.
• Analyze environmental behaviour of building components, such as heat flow rates, temperature variations (seasonal and diurnal).
• Calculate steady state energy balance for a building to determine hearing, cooling and ventilation demand from auxillary systems.
• Understand how choice of design and components influences the indoor environment and energy consumption of building.

Content

The following topics will be covered:

Flow of Water through Porous Media, which is an important aspect in the design of many civil engineering structures such as retaining walls, caissons, excavation for foundations, etc. As it will be shown in the second part of the module, the same physical principles and mathematical concepts can be used to understand flow of heat in porous media, for example, in the design of energy piles or ground source heat pumps.

Heat, air and moisture transfer across building elements: composite roofs and walls, surface-to-air, air gaps, ventilated spaces, transparent envelopes, and heat exchange between surfaces in a room; Heat exchange with ground will be covered for slab-on-grade, sub-surface structures, and ground-source heat exchangers.

The topics cover theoretical aspects of important energy flows through most common building elements, from foundations to the building envelope. This knowledge is also pre-requiste for learning simulation and modelling techniques for energy balance and environmental control systems of buildings.

Groundwater and Seepage (8L)

• Introduction
• Concept of porous media and bulk properties.
• Definitions of potential head, pressure head and pore pressure.
• Groundwater flow and seepage
• Theory of flownets.
• Darcy's law and Hydraulic conductivity
• Laboratory and in-stu measurements

Heat, Air and Moisture Transfer through Building Elements (8L)

• Conservation of energy, Fourier's laws, concept of steady state, periodic and transient.
• Conduction: 1D heat flow through single and multi -layered structures, response to temperature variations, contact temperature between layers, network analysis.
• Heat exchange with ground: examples of 2D and 3D heat flow between ground and building elements - pipes, slabs, sub-surfaces.
• Radiation: reflectance, absorption and transmission; radiant surfaces and block bodies; heat gains from solar (short wave) radiation, long wave radiation exchange between 2 isothermal surfaces in enclosures.
• Ventilation: Driving forces (wind, stack, mechanical), air exchange rates.
• Infliteration: air through permeable materials, gaps, ventilated cavities, heat losses due to transmission and ventilation.
• Moisture: Water vapour in air and relative humidity, characteristics of moist air, mold and surface condensation, moisture balance of building components and ventilated spaces.
• combined Heat and Mass Transfer: exercised from practical scenarios.

This syllabus contributes to the following areas of the UK-SPEC standard:

Toggle display of UK-SPEC areas.

 
Last modified: 03/08/2017 15:35

Aims

The aims of the course are to:

• The aim of the course is to introduce the transport processes of fluids, water and pollutants, in the porous media that constitute the geo-environment.
• The module aims to address the factors that influence groundwater, heat and pollutant transport, practical and design applications and problems that might arise.
• This course aims to introduce the students to the flow regimes that occur in porous media and ways to estimate the flow quantities using flownets.
• Similarly heat flow through porous media is introduced drawing parallels with the groundwater flow.
• Contaminant transport through porous media is another important aspect in geo-environmental engineering that is addressed in this module.
• Practical ways to dispose waste into the ground, the effects the contaminants have on the host soil and necessary aspects of remediation of contaminated land will also considered.

Objectives

As specific objectives, by the end of the course students should be able to:

• Understand the geotechnical environment.
• Determine flow patterns in steady state groundwater seepage.
• Evaluate potentials, pore water pressures, and flow quantities in the ground by constructing flow nets.
• Anisotropic soils and flow nets
• Seepage below concrete dams
• Seepage through embankment & earth dams
• Excavations and seepage, Cofferdams and stability
• Draw parallels between groundwater flow and heat flow in porous media
• Develop necessary skills to estimate heat storage and extraction from ground
• Introduction to contaminated soil and its remediation
• Understand the soil properties that affect the geo-environment and vice versa
• Develop an understanding of the interactions between soils and contaminants
• Understand the effect of soil contamination on geotechnical properties
• Develop an understanding of the fate and transport mechanisms of contaminants in the ground
• Solving of Advection-Dispersion equation using error functions
• Develop appreciation of the contaminated land/landfills environment
• Understand disposal of waste into well-engineered systems
• Be able to design a solution relevant to land remediation or a landfill

Content

The following topics will be covered:

Flow of Water through Porous Media, is an important aspect in the design of many civil engineering structures such as retaining walls, caissons, excavation for foundations, etc. As it will be shown in the second part of the module, the same physical principles and mathematical concepts can be used to understand flow of heat in porous media, for example, in the design of energy piles or ground source heat pumps.

Contaminant Transport through Porous Media, is important to understand the presence of contaminants in the ground and how they are transported through various mechanisms and how they affect the properties of the soil. Equally disposal of waste of waste safely into well-engineered facilities is critical to minimise the environmental impact of the waste.

Groundwater, Seepage and Heat Flow in Granular media (8L)

• Introduction
• Concept of porous media and bulk properties.
• Definitions of potential head, pressure head and pore pressure.
• Groundwater flow and seepage
• Theory of flownets
• Anisotropic soils and flownets
• Darcy's law and Hydraulic conductivity
• Laboratory and in situ measurements
• Seepage below concrete dams
• Seepage through embankments and earth dams
• Stability and seepage around excavations
• Coffer dams and their stability
• Fourier’s law and heat flow in porous media
• Parallels between ground water flow and heat flow
• Ground source heat pumps
• Storage and extraction of heat from ground

Contaminated Land and transport of contaminants through ground (8L)

• Introduction to contaminated land and contaminants in the geo-environment
• Introduction to waste containment structures – landfills
• The structure of clays
• The clay-water interactions
• The clay-water-contaminant interactions
• The effect of contaminants on the geotechnical properties of soils
• Mechanisms of contaminant transport
• Fick’s law for diffusion in porous media, dispersion and sorption, Peclet’s number
• Solving advection-dispersion equation, Error functions
• Land remediation and waste containment design applications
• Relevant case studies and project examples.

This syllabus contributes to the following areas of the UK-SPEC standard:

Toggle display of UK-SPEC areas.

 
Last modified: 24/05/2022 12:55