Engineering Tripos Part IIA, 3E10: Operations Management for Engineers, 2017-18
Leader
Lecturer
Lab Leader
Dr R McKenzie
Timing and Structure
Lent term. 16 lectures and 4 examples classes.
Aims
The aims of the course are to:
- Introduce Operations Management to students coming specifically from an engineering background.
- Give a foundation course for any engineering student who aims to join large manufacturing firms or go into management consultancy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the role, objectives and activities of Operations Management
- Be familiar with the main Operations Management concepts and techniques, which they can apply in practice.
Content
Operations management is concerned with the processes by which organisations deliver goods and services. The course will be covering the basic concepts and techniques used in managing modern manufacturing and service operations, from the composition of a manufacturing system, to planning and scheduling at factory level, and the coordination of supplier networks
- Process Fundamentals, Types of Manufacturing and Service Operations.
- Inventory Management.
- Forecasting.
- Machine-level Scheduling and Assembly Line Balancing.
- Factory-level Scheduling and MRP Systems.
- Toyota Production System and Lean Thinking.
- Quality Management, Six Sigma and Project Management
- Supply Chain Management
Further notes
TEACHING METHODS
A mixture of:
- Interactive lecture sessions
- Group discussion of case studies
- In-class exercises
Coursework
To be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
[Coursework Title]
Learning objectives:
Practical information:
- Sessions will take place in [Location], during week(s) [xxx].
- This activity [involves/doesn't involve] preliminary work ([estimated duration]).
Full Technical Report:
Students [will/won't] have the option to submit a Full Technical Report.
Booklists
Please see the Booklist for Part IIA Courses for references for this module.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E4
Understanding of and ability to apply a systems approach to engineering problems.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P7
Awareness of quality issues.
P8
Ability to apply engineering techniques taking account of a range of commercial and industrial constraints.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
Last modified: 03/08/2017 15:38
Engineering Tripos Part IIA, 3E10: Operations Management for Engineers, 2023-24
Leader
Lecturer
Prof Feryal Erhun
Timing and Structure
Lent term. 16 lectures and 4 examples classes.
Aims
The aims of the course are to:
- Introduce Operations Management to students coming specifically from an engineering background.
- Give a foundation course for any engineering student who aims to join large manufacturing firms or go into management consultancy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the role, objectives and activities of Operations Management
- Be familiar with the main Operations Management concepts and techniques, which they can apply in practice.
Content
Operations management is concerned with the processes by which organisations deliver goods and services. The course will be covering the basic concepts and techniques used in managing modern manufacturing and service operations, from the composition of a manufacturing system, to planning and scheduling at factory level, and the coordination of supplier networks
- Process Fundamentals, Types of Manufacturing and Service Operations
- Capacity Management
- Inventory Management
- Forecasting
- Machine-level Scheduling and Assembly Line Balancing
- Factory-level Scheduling and MRP Systems
- Toyota Production System, Lean Thinking and Six Sigma
- Supply Chain Management
Further notes
TEACHING METHODS
A mixture of:
- Interactive lecture sessions
- In-class exercises
Coursework
To be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
Booklists
Please refer to the Booklist for Part IIA Courses for references to this module, this can be found on the associated Moodle course.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E4
Understanding of and ability to apply a systems approach to engineering problems.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P7
Awareness of quality issues.
P8
Ability to apply engineering techniques taking account of a range of commercial and industrial constraints.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
Last modified: 30/05/2023 15:21
Engineering Tripos Part IIA, 3E10: Operations Management for Engineers, 2022-23
Leader
Lecturer
Prof Feryal Erhun
Timing and Structure
Lent term. 16 lectures and 4 examples classes.
Aims
The aims of the course are to:
- Introduce Operations Management to students coming specifically from an engineering background.
- Give a foundation course for any engineering student who aims to join large manufacturing firms or go into management consultancy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the role, objectives and activities of Operations Management
- Be familiar with the main Operations Management concepts and techniques, which they can apply in practice.
Content
Operations management is concerned with the processes by which organisations deliver goods and services. The course will be covering the basic concepts and techniques used in managing modern manufacturing and service operations, from the composition of a manufacturing system, to planning and scheduling at factory level, and the coordination of supplier networks
- Process Fundamentals, Types of Manufacturing and Service Operations
- Capacity Management
- Inventory Management
- Forecasting
- Machine-level Scheduling and Assembly Line Balancing
- Factory-level Scheduling and MRP Systems
- Toyota Production System, Lean Thinking and Six Sigma
- Supply Chain Management
Further notes
TEACHING METHODS
A mixture of:
- Interactive lecture sessions
- In-class exercises
Coursework
To be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
Booklists
Please refer to the Booklist for Part IIA Courses for references to this module, this can be found on the associated Moodle course.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E4
Understanding of and ability to apply a systems approach to engineering problems.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P7
Awareness of quality issues.
P8
Ability to apply engineering techniques taking account of a range of commercial and industrial constraints.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
Last modified: 09/03/2023 10:13
Engineering Tripos Part IIA, 3E10: Operations Management for Engineers, 2018-19
Leader
Lecturer
Lab Leader
Dr R McKenzie
Timing and Structure
Lent term. 16 lectures and 4 examples classes.
Aims
The aims of the course are to:
- Introduce Operations Management to students coming specifically from an engineering background.
- Give a foundation course for any engineering student who aims to join large manufacturing firms or go into management consultancy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the role, objectives and activities of Operations Management
- Be familiar with the main Operations Management concepts and techniques, which they can apply in practice.
Content
Operations management is concerned with the processes by which organisations deliver goods and services. The course will be covering the basic concepts and techniques used in managing modern manufacturing and service operations, from the composition of a manufacturing system, to planning and scheduling at factory level, and the coordination of supplier networks
- Process Fundamentals, Types of Manufacturing and Service Operations.
- Inventory Management.
- Forecasting.
- Machine-level Scheduling and Assembly Line Balancing.
- Factory-level Scheduling and MRP Systems.
- Toyota Production System and Lean Thinking.
- Quality Management, Six Sigma and Project Management
- Supply Chain Management
Further notes
TEACHING METHODS
A mixture of:
- Interactive lecture sessions
- Group discussion of case studies
- In-class exercises
Coursework
To be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
[Coursework Title]
Learning objectives:
Practical information:
- Sessions will take place in [Location], during week(s) [xxx].
- This activity [involves/doesn't involve] preliminary work ([estimated duration]).
Full Technical Report:
There is no Full Technical Report (FTR) associated with this module.
Booklists
Please see the Booklist for Part IIA Courses for references for this module.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E4
Understanding of and ability to apply a systems approach to engineering problems.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P7
Awareness of quality issues.
P8
Ability to apply engineering techniques taking account of a range of commercial and industrial constraints.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
Last modified: 20/06/2018 11:50
Engineering Tripos Part IIA, 3E10: Operations Management for Engineers, 2021-22
Leader
Lecturer
Dr T Masood
Lab Leader
Timing and Structure
Lent term. 16 lectures and 4 examples classes.
Aims
The aims of the course are to:
- Introduce Operations Management to students coming specifically from an engineering background.
- Give a foundation course for any engineering student who aims to join large manufacturing firms or go into management consultancy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the role, objectives and activities of Operations Management
- Be familiar with the main Operations Management concepts and techniques, which they can apply in practice.
Content
Operations management is concerned with the processes by which organisations deliver goods and services. The course will be covering the basic concepts and techniques used in managing modern manufacturing and service operations, from the composition of a manufacturing system, to planning and scheduling at factory level, and the coordination of supplier networks
- Process Fundamentals, Types of Manufacturing and Service Operations.
- Inventory Management.
- Forecasting.
- Machine-level Scheduling and Assembly Line Balancing.
- Factory-level Scheduling and MRP Systems.
- Toyota Production System and Lean Thinking.
- Quality Management, Six Sigma and Project Management
- Supply Chain Management
Further notes
TEACHING METHODS
A mixture of:
- Interactive lecture sessions
- Group discussion of case studies
- In-class exercises
Coursework
To be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
[Coursework Title]
Learning objectives:
Practical information:
- Sessions will take place in [Location], during week(s) [xxx].
- This activity [involves/doesn't involve] preliminary work ([estimated duration]).
Full Technical Report:
There is no Full Technical Report (FTR) associated with this module.
Booklists
Please refer to the Booklist for Part IIA Courses for references to this module, this can be found on the associated Moodle course.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E4
Understanding of and ability to apply a systems approach to engineering problems.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P7
Awareness of quality issues.
P8
Ability to apply engineering techniques taking account of a range of commercial and industrial constraints.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
Last modified: 01/12/2021 08:16
Engineering Tripos Part IIA, 3E10: Operations Management for Engineers, 2020-21
Leader
Lecturer
Dr F Erhun-Oguz
Lab Leader
Dr F Erhun-Oguz
Timing and Structure
Lent term. 16 lectures and 4 examples classes.
Aims
The aims of the course are to:
- Introduce Operations Management to students coming specifically from an engineering background.
- Give a foundation course for any engineering student who aims to join large manufacturing firms or go into management consultancy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the role, objectives and activities of Operations Management
- Be familiar with the main Operations Management concepts and techniques, which they can apply in practice.
Content
Operations management is concerned with the processes by which organisations deliver goods and services. The course will be covering the basic concepts and techniques used in managing modern manufacturing and service operations, from the composition of a manufacturing system, to planning and scheduling at factory level, and the coordination of supplier networks
- Process Fundamentals, Types of Manufacturing and Service Operations.
- Inventory Management.
- Forecasting.
- Machine-level Scheduling and Assembly Line Balancing.
- Factory-level Scheduling and MRP Systems.
- Toyota Production System and Lean Thinking.
- Quality Management, Six Sigma and Project Management
- Supply Chain Management
Further notes
TEACHING METHODS
A mixture of:
- Interactive lecture sessions
- Group discussion of case studies
- In-class exercises
Coursework
To be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
[Coursework Title]
Learning objectives:
Practical information:
- Sessions will take place in [Location], during week(s) [xxx].
- This activity [involves/doesn't involve] preliminary work ([estimated duration]).
Full Technical Report:
There is no Full Technical Report (FTR) associated with this module.
Booklists
Please refer to the Booklist for Part IIA Courses for references to this module, this can be found on the associated Moodle course.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E4
Understanding of and ability to apply a systems approach to engineering problems.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P7
Awareness of quality issues.
P8
Ability to apply engineering techniques taking account of a range of commercial and industrial constraints.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
Last modified: 28/08/2020 11:05
Engineering Tripos Part IIA, 3E10: Operations Management for Engineers, 2019-20
Leader
Lecturer
Dr F Erhun-Oguz
Lab Leader
Dr F Erhun-Oguz
Timing and Structure
Lent term. 16 lectures and 4 examples classes.
Aims
The aims of the course are to:
- Introduce Operations Management to students coming specifically from an engineering background.
- Give a foundation course for any engineering student who aims to join large manufacturing firms or go into management consultancy.
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the role, objectives and activities of Operations Management
- Be familiar with the main Operations Management concepts and techniques, which they can apply in practice.
Content
Operations management is concerned with the processes by which organisations deliver goods and services. The course will be covering the basic concepts and techniques used in managing modern manufacturing and service operations, from the composition of a manufacturing system, to planning and scheduling at factory level, and the coordination of supplier networks
- Process Fundamentals, Types of Manufacturing and Service Operations.
- Inventory Management.
- Forecasting.
- Machine-level Scheduling and Assembly Line Balancing.
- Factory-level Scheduling and MRP Systems.
- Toyota Production System and Lean Thinking.
- Quality Management, Six Sigma and Project Management
- Supply Chain Management
Further notes
TEACHING METHODS
A mixture of:
- Interactive lecture sessions
- Group discussion of case studies
- In-class exercises
Coursework
To be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
[Coursework Title]
Learning objectives:
Practical information:
- Sessions will take place in [Location], during week(s) [xxx].
- This activity [involves/doesn't involve] preliminary work ([estimated duration]).
Full Technical Report:
There is no Full Technical Report (FTR) associated with this module.
Booklists
Please see the Booklist for Part IIA Courses for references for this module.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E4
Understanding of and ability to apply a systems approach to engineering problems.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P7
Awareness of quality issues.
P8
Ability to apply engineering techniques taking account of a range of commercial and industrial constraints.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
Last modified: 15/05/2019 09:30
Engineering Tripos Part IIA, 3E2: Marketing, 2022-23
Module Leader
Lecturer
Lab Leader
Timing and Structure
Michaelmas Term. 8 online lectures + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Understand fundamental marketing terms, concepts, principles, and theories.
- Understand the role of marketing and its contribution to customer and financial value.
- Develop critical thinking and communication skills relating to marketing.
- Appreciate how to develop and deploy an effective marketing plan.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in business,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, an entrepreneur, or a museum curator. Understanding customer needs and how to marshal the resources of an organisation to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions. This course will also help you understand how marketing decisions are affected by organisational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- The strategic marketing planning process
- Segmentation, targeting and positioning
- The marketign mix: managing product, price, promotion and distribution
- Brand management
- Marketing communications
- Loyalty and customer relationship management
Marketing
This course examines the key analytical frameworks and tools that are essential to building an effective marketing strategy. We cover concepts including marketing theory and customer centrism; strategic marketing planning; segmentation, targeting and positioning; the marketing mix; brand management; marketing communications and digital marketing; loyalty and customer relationship management.
The goal is that at the end of the course, you’ll be able to apply these concepts as part of a comprehensive and sophisticated marketing strategy. You should be able to employ these elements across a variety of industries and functions, in ways that create customer value and financial value. That’s the aim of marketing.
Readings
The course readings consist primarily of case studies and a textbook.
Case Studies
The course employs a number of case studies, which should be read prior to coming to lectures and are the basis of discussion. You must read the allocated case for each class.
Books
There is a prescribed textbook in this course:
- Merlo (2020) Strategic Marketing, Amazon.
Assessment
The final course grade is based on an exam. Students can also write a non-compulsory paper which can count as a lab paper.
Teaching format
In the 2021-2022 academic year the course is taught online primarily via live streamed lectures.
Further notes
Examples papers
Coursework
A paper outlining the marketing strategy for a new product or service.
Booklists
Omar Merlo (2020) Strategic Marketing, Amazon.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 24/05/2022 12:50
Engineering Tripos Part IIA, 3E2: Marketing, 2025-26
Module Leader
Lecturer
Lab Leader
Timing and Structure
Michaelmas Term. 8 online lectures + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Understand fundamental marketing terms, concepts, principles, and theories.
- Understand the role of marketing and its contribution to customer and financial value.
- Develop critical thinking and communication skills relating to marketing.
- Appreciate how to develop and deploy an effective marketing plan.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in business,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, an entrepreneur, or a museum curator. Understanding customer needs and how to marshal the resources of an organisation to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions. This course will also help you understand how marketing decisions are affected by organisational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- The strategic marketing planning process
- Segmentation, targeting and positioning
- The marketign mix: managing product, price, promotion and distribution
- Brand management
- Marketing communications
- Loyalty and customer relationship management
Marketing
This course examines the key analytical frameworks and tools that are essential to building an effective marketing strategy. We cover concepts including marketing theory and customer centrism; strategic marketing planning; segmentation, targeting and positioning; the marketing mix; brand management; marketing communications and digital marketing; loyalty and customer relationship management.
The goal is that at the end of the course, you’ll be able to apply these concepts as part of a comprehensive and sophisticated marketing strategy. You should be able to employ these elements across a variety of industries and functions, in ways that create customer value and financial value. That’s the aim of marketing.
Readings
The course readings consist primarily of case studies and a textbook.
Case Studies
The course employs a number of case studies, which should be read prior to coming to lectures and are the basis of discussion. You must read the allocated case for each class.
Books
There is a prescribed textbook in this course:
- Merlo (2020) Strategic Marketing, Amazon.
Assessment
The final course grade is based on an exam. Students can also write a non-compulsory paper which can count as a lab paper.
Teaching format
Eight lectures.
Further notes
Examples papers
Coursework
A paper outlining the marketing strategy for a new product or service.
Booklists
Omar Merlo (2020) Strategic Marketing, Amazon.
Case studies: Swatch, Coke, Pets.com. Cabo San Viejo
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 04/06/2025 13:19
Engineering Tripos Part IIA, 3E2: Marketing, 2021-22
Module Leader
Lecturer
Lab Leader
Timing and Structure
Michaelmas Term. 8 online lectures + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Understand fundamental marketing terms, concepts, principles, and theories.
- Understand the role of marketing and its contribution to customer and financial value.
- Develop critical thinking and communication skills relating to marketing.
- Appreciate how to develop and deploy an effective marketing plan.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in business,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, an entrepreneur, or a museum curator. Understanding customer needs and how to marshal the resources of an organisation to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions. This course will also help you understand how marketing decisions are affected by organisational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- The strategic marketing planning process
- Segmentation, targeting and positioning
- The marketign mix: managing product, price, promotion and distribution
- Brand management
- Marketing communications
- Loyalty and customer relationship management
Marketing
This course examines the key analytical frameworks and tools that are essential to building an effective marketing strategy. We cover concepts including marketing theory and customer centrism; strategic marketing planning; segmentation, targeting and positioning; the marketing mix; brand management; marketing communications and digital marketing; loyalty and customer relationship management.
The goal is that at the end of the course, you’ll be able to apply these concepts as part of a comprehensive and sophisticated marketing strategy. You should be able to employ these elements across a variety of industries and functions, in ways that create customer value and financial value. That’s the aim of marketing.
Readings
The course readings consist primarily of case studies and a textbook.
Case Studies
The course employs a number of case studies, which should be read prior to coming to lectures and are the basis of discussion. You must read the allocated case for each class.
Books
There is a prescribed textbook in this course:
- Merlo (2020) Strategic Marketing, Amazon.
Assessment
The final course grade is based on an exam. Students can also write a non-compulsory paper which can count as a lab paper.
Teaching format
In the 2021-2022 academic year the course is taught online primarily via live streamed lectures.
Further notes
Examples papers
Coursework
A paper outlining the marketing strategy for a new product or service.
Booklists
Omar Merlo (2020) Strategic Marketing, Amazon.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 23/09/2021 15:26
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