Engineering Tripos Part IIA, 3E2: Marketing, 2020-21
Module Leader
Lecturer
Dr O Merlo
Lab Leader
Dr O Merlo
Timing and Structure
Michaelmas Term. 16 lectures. 16 Contact Hours + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Understand fundamental marketing terms, concepts, principles, and theories.
- Understand the role of marketing and its contribution to customer and financial value.
- Develop critical thinking and communication skills relating to marketing.
- Appreciate how to develop and deploy an effective marketing plan.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in business,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, an entrepreneur, or a museum curator. Understanding customer needs and how to marshal the resources of an organisation to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions. This course will also help you understand how marketing decisions are affected by organisational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- The strategic marketing planning process
- Segmentation, targeting and positioning
- The marketign mix: managing product, price, promotion and distribution
- Brand management
- Marketing communications
- Loyalty and customer relationship management
Marketing
This course examines the key analytical frameworks and tools that are essential to building an effective marketing strategy. We cover concepts including marketing theory and customer centrism; strategic marketing planning; segmentation, targeting and positioning; the marketing mix; brand management; marketing communications and digital marketing; loyalty and customer relationship management.
The goal is that at the end of the course, you’ll be able to apply these concepts as part of a comprehensive and sophisticated marketing strategy. You should be able to employ these elements across a variety of industries and functions, in ways that create customer value and financial value. That’s the aim of marketing.
Readings
The course readings consist primarily of case studies (to be read in preparation for tutorials), and a textbook.
Case Studies
The course employs a number of case studies, which should be read prior to coming to your tutorials and are the basis of discussion. You must read the allocated case for each class.
Books
There is a prescribed textbook in this course:
- Merlo (2020) Strategic Marketing, Amazon.
Assessment
Your final course grade is based on two forms of summative assessment:
- A group project, worth 40% of your grade
- A final exam, worth 60% of your grade
Further notes
Examples papers
Coursework
Group Assignment
PROJECT TITLE: P&G case study
WORD LIMIT: 2,500 words
INSTRUCTIONS:
In groups you are required to develop and outline a marketing plan for a new product for P&G. More information will be provided in the lecture. The case study will be run in cooperation with P&G managers.
Booklists
Omar Merlo (2020) Strategic Marketing, Amazon.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 10/10/2020 10:57
Engineering Tripos Part IIA, 3E2: Marketing, 2024-25
Module Leader
Lecturer
Lab Leader
Timing and Structure
Michaelmas Term. 8 online lectures + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Understand fundamental marketing terms, concepts, principles, and theories.
- Understand the role of marketing and its contribution to customer and financial value.
- Develop critical thinking and communication skills relating to marketing.
- Appreciate how to develop and deploy an effective marketing plan.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in business,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, an entrepreneur, or a museum curator. Understanding customer needs and how to marshal the resources of an organisation to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions. This course will also help you understand how marketing decisions are affected by organisational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- The strategic marketing planning process
- Segmentation, targeting and positioning
- The marketign mix: managing product, price, promotion and distribution
- Brand management
- Marketing communications
- Loyalty and customer relationship management
Marketing
This course examines the key analytical frameworks and tools that are essential to building an effective marketing strategy. We cover concepts including marketing theory and customer centrism; strategic marketing planning; segmentation, targeting and positioning; the marketing mix; brand management; marketing communications and digital marketing; loyalty and customer relationship management.
The goal is that at the end of the course, you’ll be able to apply these concepts as part of a comprehensive and sophisticated marketing strategy. You should be able to employ these elements across a variety of industries and functions, in ways that create customer value and financial value. That’s the aim of marketing.
Readings
The course readings consist primarily of case studies and a textbook.
Case Studies
The course employs a number of case studies, which should be read prior to coming to lectures and are the basis of discussion. You must read the allocated case for each class.
Books
There is a prescribed textbook in this course:
- Merlo (2020) Strategic Marketing, Amazon.
Assessment
The final course grade is based on an exam. Students can also write a non-compulsory paper which can count as a lab paper.
Teaching format
Eight lectures.
Further notes
Examples papers
Coursework
A paper outlining the marketing strategy for a new product or service.
Booklists
Omar Merlo (2020) Strategic Marketing, Amazon.
Case studies: Swatch, Coke, Pets.com. Cabo San Viejo
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 31/05/2024 09:53
Engineering Tripos Part IIA, 3E2: Marketing, 2017-18
Module Leader
Lecturer
Dr V Mak
Lab Leader
Dr V Mak
Timing and Structure
Michaelmas Term. 16 lectures. 16 Contact Hours + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Develop an understanding of fundamental marketing terms, concepts, principles, and theories.
- Develop an understanding of the close relationship between marketing and other functions within an organisation.
- Develop critical thinking and communication skills relating to marketing.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in marketing,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Business has only two basic functions -- marketing and innovation. Everything else is a cost.
- Peter Drucker
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, or a museum curator. Understanding customer needs and how to marshal the resources of an organization to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions – decision areas that include target markets, product, pricing, channels, and promotion. This course will also help you understand how marketing decisions are affected by organizational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- Understanding Customer and Context.
- Marketing Research.
- Understanding Company and Competition.
- Market Segmentation, Targeting and Positioning.
- Price and Promotion.
- Product and Place.
- Customer Loyalty and Relationships.
Coursework
Details to be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
Marketing Case Study Essay
Learning objectives:
- Identify one or more interrelated real-life marketing problems faced by the management of a product or service (or a collection of such under the same management) chosen by the student.
- State the problem(s), describe relevant background information, and suggest recommendations for the management in response to the problem(s).
- Apply course materials in the process to obtain an understanding of marketing in practice.
- Generate creative, relevant business ideas for marketing management.
- Write in an organised, concise manner with clearly presented and well-informed arguments in a business context.
Practical information:
- The essay is due for submission to the CUED Teaching Office at the end of the Michaelmas Term (the exact deadline to be announced in lectures).
- The student is expected to prepare and write up the essay at their own pace; the time and effort involved should be within the range for a standard coursework report.
Full Technical Report:
Students won't have the option to submit a Full Technical Report.
Booklists
Indicative texts and a list of readings for each topic are given in the 3E2 Booklist, available via the Booklist for Part IIA Courses. These include major readings that will be handed out in class, as well as some extra readings. Students are NOT required to do the extra reading or purchase any of the books, but are encouraged to draw on them if they wish to explore some of the topics further.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 12/08/2017 13:48
Engineering Tripos Part IIA, 3E2: Marketing, 2018-19
Module Leader
Lecturer
Dr V Mak
Lab Leader
Dr V Mak
Timing and Structure
Michaelmas Term. 16 lectures. 16 Contact Hours + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Develop an understanding of fundamental marketing terms, concepts, principles, and theories.
- Develop an understanding of the close relationship between marketing and other functions within an organisation.
- Develop critical thinking and communication skills relating to marketing.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in marketing,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Business has only two basic functions -- marketing and innovation. Everything else is a cost.
- Peter Drucker
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, or a museum curator. Understanding customer needs and how to marshal the resources of an organization to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions – decision areas that include target markets, product, pricing, channels, and promotion. This course will also help you understand how marketing decisions are affected by organizational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- Understanding Customer and Context.
- Marketing Research.
- Understanding Company and Competition.
- Market Segmentation, Targeting and Positioning.
- Price and Promotion.
- Product and Place.
- Customer Loyalty and Relationships.
Coursework
Details to be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
Marketing Case Study Essay
Learning objectives:
- Identify one or more interrelated real-life marketing problems faced by the management of a product or service (or a collection of such under the same management) chosen by the student.
- State the problem(s), describe relevant background information, and suggest recommendations for the management in response to the problem(s).
- Apply course materials in the process to obtain an understanding of marketing in practice.
- Generate creative, relevant business ideas for marketing management.
- Write in an organised, concise manner with clearly presented and well-informed arguments in a business context.
Practical information:
- The essay is due for submission to the CUED Teaching Office by the end of the Michaelmas Term (the exact deadline to be announced in lectures).
- The student is expected to prepare and write up the essay at their own pace; the time and effort involved should be within the range for a standard coursework report.
Booklists
Indicative texts and a list of readings for each topic are given in the 3E2 Booklist, available via the Booklist for Part IIA Courses. These include major readings as well as some extra readings. Students are NOT required to do the extra reading or purchase any of the books, but are encouraged to draw on them if they wish to explore some of the topics further.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 22/05/2018 15:56
Engineering Tripos Part IIA, 3E2: Marketing, 2019-20
Module Leader
Lecturer
Dr V Mak
Lab Leader
Dr V Mak
Timing and Structure
Michaelmas Term. 16 lectures. 16 Contact Hours + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Develop an understanding of fundamental marketing terms, concepts, principles, and theories.
- Develop an understanding of the close relationship between marketing and other functions within an organisation.
- Develop critical thinking and communication skills relating to marketing.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in marketing,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Business has only two basic functions -- marketing and innovation. Everything else is a cost.
- Peter Drucker
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, or a museum curator. Understanding customer needs and how to marshal the resources of an organization to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions – decision areas that include target markets, product, pricing, channels, and promotion. This course will also help you understand how marketing decisions are affected by organizational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- Understanding Customer and Context.
- Marketing Research.
- Understanding Company and Competition.
- Market Segmentation, Targeting and Positioning.
- Price and Promotion.
- Product and Place.
- Customer Loyalty and Relationships.
Coursework
Details to be announced in lectures.
There is no Full Technical Report (FTR) associated with this module.
Marketing Case Study Essay
Learning objectives:
- Identify one or more interrelated real-life marketing problems faced by the management of a product or service (or a collection of such under the same management) chosen by the student.
- State the problem(s), describe relevant background information, and suggest recommendations for the management in response to the problem(s).
- Apply course materials in the process to obtain an understanding of marketing in practice.
- Generate creative, relevant business ideas for marketing management.
- Write in an organised, concise manner with clearly presented and well-informed arguments in a business context.
Practical information:
- The essay is due for submission to the CUED Teaching Office by the end of the Michaelmas Term (the exact deadline to be announced in lectures).
- The student is expected to prepare and write up the essay at their own pace; the time and effort involved should be within the range for a standard coursework report.
Booklists
Indicative texts and a list of readings for each topic are given in the 3E2 Booklist, available via the Booklist for Part IIA Courses. These include major readings as well as some extra readings. Students are NOT required to do the extra reading or purchase any of the books, but are encouraged to draw on them if they wish to explore some of the topics further.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 15/05/2019 09:24
Engineering Tripos Part IIA, 3E2: Marketing, 2023-24
Module Leader
Lecturer
Lab Leader
Timing and Structure
Michaelmas Term. 8 online lectures + 3 Supervisions mixing lectures, case analysis and class discussion.
Aims
The aims of the course are to:
- Understand fundamental marketing terms, concepts, principles, and theories.
- Understand the role of marketing and its contribution to customer and financial value.
- Develop critical thinking and communication skills relating to marketing.
- Appreciate how to develop and deploy an effective marketing plan.
Objectives
As specific objectives, by the end of the course students should be able to:
- Display a fundamental understanding of the marketing management process in different environments, contexts and situations enabling students to use marketing approaches to facilitate goal achievement.
- Have a solid ‘first principles’ foundation, if wishing to pursue a career in business,
- If pursuing other career paths, have a sufficient understanding of marketing to be able to interact effectively with marketing personnel in cross-functional activities.
Content
Among business disciplines, marketing is the primary contact point between a business and its customers. Business majors and non-business majors will benefit by taking this course because nearly everybody wears a marketing hat during their career. Understanding marketing will help you whether you want to be an accountant, a movie producer, an engineer, a programmer, a doctor, an entrepreneur, or a museum curator. Understanding customer needs and how to marshal the resources of an organisation to meet those needs will enhance your chances of career success.
This course develops a general management viewpoint in planning and evaluating marketing decisions. This course will also help you understand how marketing decisions are affected by organisational and environmental influences and will also enable you to develop your ability to contribute to general management. Accordingly, the course sessions are structured around the following topics:
- Introduction to Marketing.
- The strategic marketing planning process
- Segmentation, targeting and positioning
- The marketign mix: managing product, price, promotion and distribution
- Brand management
- Marketing communications
- Loyalty and customer relationship management
Marketing
This course examines the key analytical frameworks and tools that are essential to building an effective marketing strategy. We cover concepts including marketing theory and customer centrism; strategic marketing planning; segmentation, targeting and positioning; the marketing mix; brand management; marketing communications and digital marketing; loyalty and customer relationship management.
The goal is that at the end of the course, you’ll be able to apply these concepts as part of a comprehensive and sophisticated marketing strategy. You should be able to employ these elements across a variety of industries and functions, in ways that create customer value and financial value. That’s the aim of marketing.
Readings
The course readings consist primarily of case studies and a textbook.
Case Studies
The course employs a number of case studies, which should be read prior to coming to lectures and are the basis of discussion. You must read the allocated case for each class.
Books
There is a prescribed textbook in this course:
- Merlo (2020) Strategic Marketing, Amazon.
Assessment
The final course grade is based on an exam. Students can also write a non-compulsory paper which can count as a lab paper.
Teaching format
Eight lectures.
Further notes
Examples papers
Coursework
A paper outlining the marketing strategy for a new product or service.
Booklists
Omar Merlo (2020) Strategic Marketing, Amazon.
Case studies: Swatch, Coke, Pets.com. Cabo San Viejo
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D2
Understand customer and user needs and the importance of considerations such as aesthetics.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S1
The ability to make general evaluations of commercial risks through some understanding of the basis of such risks.
S2
Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
Last modified: 03/10/2023 12:40
Engineering Tripos Part IA, 1P2: Materials, 2023-24
Course Leader
Lecturer
Lecturer
Lecturer
Timing and Structure
Michaelmas: 1 lecture (wk 8); Christmas vacation: "Teach Yourself" Examples Paper; Lent (wks 1-8): 13 lectures (1 or 2 per week); Easter: 4 lectures (2 or 3 per week)
Prerequisites
STEM-Start Problems (separate PDF): Materials
Aims
The aims of the course are to:
- Introduce the material properties and failure mechanisms most relevant to mechanical design and engineering applications.
- Relate properties to atomic, molecular and microstructural features, using appropriate mathematical models.
- Enable analysis of material performance in mechanical design, including strategies for material and process selection
Objectives
As specific objectives, by the end of the course students should be able to:
- Define the main mechanical properties of materials and how they are measured experimentally, and use them in design for stiffness and avoidance of failure
- Analyse the stress-strain response of simple geometries under uniform mechanical and thermal loads, distinguishing between true and nominal stress and strain
- Describe the atomic and microstructural characteristics which control the mechanical properties of engineering materials, and to interpret material property charts
- Describe and interpret simple concepts of atomic bonding, packing and crystallography of materials, including first principles estimates of density
- Explain briefly the origin of the elastic modulus for each class of engineering materials (metals, ceramics, polymers) and analyse the moduli of composites
- Describe the mechanisms for plastic flow in metals, and the ways in which the strength can be enhanced via composition and processing
- Describe the mechanisms of fracture and fatigue in each class of engineering materials
- Apply fracture mechanics analysis to design against fracture and fatigue in metals, and apply Weibull failure statistics for design in ceramics
- Describe briefly the mechanisms of friction and wear in engineering
- Understand and apply a systematic strategy for materials selection for a given component, using material property charts (e.g. stiffness and strength of beams at minimum weight)
- Choose primary shaping process from process attribute charts, and estimate the cost of manufacture for batch processing
- Understand the environmental impact of materials in the life cycle of products
Content
Introduction (1L, Dr H.R. Shercliff)
Classes of engineering materials and their applications; material properties in design. (1) Chap. 1,2; (2) Chap. 30; (3) Chap. 27
Introductory Solid Mechanics and Stress Analysis: Elastic and Plastic Properties of Materials (3L), Dr M Seita)
- Introductory solid mechanics (online-only): elasticity/plasticity in design and manufacture; elastic and plastic properties: definition and measurement - Young's modulus, yield strength, tensile strength, ductility and hardness; mechanical property data and material property charts; Hooke's Law and 3D stress-strain; nominal and true stress and strain. (1) Chap. 4,6; (2) Chap. 3,7,8,11,12,31; (3) Chap. 4-6; (4) Chap. 7
- Analysis of stress and strain: constrained deformation, thermal stress. (1) Chap. 4,12; (2) Chap. 3; (4) Chap. 7
Microstructural Origin and Manipulation of Material Properties (4L + online "Guided Learning Unit", Dr M Seita)
- Introduction to microstructure and crystallography, and physical basis of density (online "teach yourself" Guided Learning Unit). (1) Ch 4, GLU1.
- Physical basis of elastic modulus: atomic/molecular structure and bonding. (1) Chap. 4; (2) Chap. 4-6; (4) Chap. 2-4
- Microstructual origin and manipulation of elastic properties: foams and composites. (1) Chap. 4; (2) Chap. 6
- Physical basis of plasticity and yielding: ideal strength, dislocations in metals; failure of polymers. (1) Chap. 6; (2) Chap. 9; (4) Chap. 8
- Microstructural orgin and manipulating plastic properties: strengthening mechanisms in metals. (1) Chap. 6,19; (2) Chap. 10; (4) Chap. 8,12
- Overview of microstructural length-scales. (1) 4th edn, App C
Fracture and Fatigue of Materials, Friction and Wear (5L, Prof A.E. Markaki)
- Toughness, fracture toughness and fatigue fracture.
- Micromechanisms of brittle and ductile fracture, and of fatigue, in metals.
- Analysis of fracture and fatigue in design.
- Weibull statistics for ceramic fracture.
- Micromechanisms of friction and wear in materials.
(1) Chap. 8-11; (2) Chap. 13-19; (3) Chap. 18,23; (4) Chap. 9
Materials in Design: Material and Process Selection, and Environmental Impact of Materials (4L, Dr H.R. Shercliff)
- Environmental impact and life cycle analysis of materials. (1) Chap. 20
- Material selection in design; stiffness-limited and strength-limited component design (online-only). (1) Chap. 2,3,5,7; (2) Chap. 3,7; (4) Chap. 7
- Further material selection: effect of shape, and multiple constraints (online-only). (1) Chap. 5,7
- Selection of manufacturing process and cost estimation for batch processes (online-only). (1) Chap. 18
REFERENCES
(1) ASHBY, M., SHERCLIFF, H. & CEBON, D. MATERIALS: ENGINEERING, SCIENCE, PROCESSING AND DESIGN (3rd or 4th edition)
(2) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 1
(3) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 2
(4) CALLISTER, W.D. MATERIALS SCIENCE & ENGINEERING: AN INTRODUCTION
Booklists
Please refer to the Booklist for Part IA Courses for references to this module, this can be found on the associated Moodle course.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
IA3
Comprehend the broad picture and thus work with an appropriate level of detail.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D1
Wide knowledge and comprehensive understanding of design processes and methodologies and the ability to apply and adapt them in unfamiliar situations.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S3
Understanding of the requirement for engineering activities to promote sustainable development.
E1
Ability to use fundamental knowledge to investigate new and emerging technologies.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E3
Ability to apply mathematical and computer based models for solving problems in engineering, and the ability to assess the limitations of particular cases.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P4
Understanding use of technical literature and other information sources.
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
US3
An understanding of concepts from a range of areas including some outside engineering, and the ability to apply them effectively in engineering projects.
US4
An awareness of developing technologies related to own specialisation.
Last modified: 20/07/2023 13:59
Engineering Tripos Part IA, 1P2: Materials, 2018-19
Lecturers
Dr H Shercliff, Dr A Markaki and Dr T Savin
Timing and Structure
Lent: 12 lectures (1 or 2 per week); Easter: 8 lectures (2 or 3 per week)
Aims
The aims of the course are to:
- Introduce the material properties and failure mechanisms most relevant to mechanical design and engineering applications.
- Relate properties to atomic, molecular and microstructural features, using appropriate mathematical models.
- Develop systematic strategies for material and process selection for a given component.
Objectives
As specific objectives, by the end of the course students should be able to:
- Describe the atomic and microstructural characteristics which control the important properties of engineering materials, and to interpret material property charts
- Explain briefly the origin of the elastic modulus for each class of engineering materials (metals, ceramics, polymers) and analyse the moduli of composites
- Understand the mechanisms for plastic flow in metals, and the ways in which the strength can be enhanced via the microstructure
- Understand the purpose of modelling the deformation response of materials
- Describe and analyse the stress-strain response of simple geometries under uniform mechanical and thermal loads, distinguishing between true and nominal stress and strain
- Understand a systematic strategy for materials selection for a given component, and use the Cambridge Engineering Selector software to find material data and select materials
- Choose materials from material property charts using simple calculations (e.g. stiffness and strength of beams at minimum weight)
- Choose primary shaping process from process attribute charts, and estimate the cost of manufacture for batch processing
- Understand the environmental impact of materials in the life cycle of products
- Describe the mechanisms of failure in all classes of material
- Apply fracture mechanics analysis to design against fracture in metals, and Weibull failure statistics for design in ceramics
- Describe and model fatigue fracture in design with metals
- Analyse the visco-elastic response of polymers, for both static and cyclic loading
- Briefly describe the mechanisms of wear in engineering
Content
Introduction (1L, Dr H.R. Shercliff)
Classes of engineering materials; materials in design (design-limiting properties); life-cycle of materials. (1) Chap. 1,2,20; (2) Chap. 1,3; (3) Chap. 30; (4) Chap. 27
Elastic Properties of Materials (5L, Dr H.R. Shercliff)
- Elastic stiffness in design: analysis of stress and strain, thermal stress. (1) Chap. 4,12; (3) Chap. 3; (5) Chap. 7
- Young's modulus and density: measurement, data and materials property charts: introduction to Cambridge Engineering Selector software; stiffness-limited component design. (1) Chap. 4,5; (2) Chap. 3-6; (3) Chap. 3,7; (5) Chap. 7
- Microstructure of engineering materials I: Atomic/molecular structure and bonding; physical basis of elastic modulus and density. (1) Chap. 4; (3) Chap. 4-6; (5) Chap. 2-4
- Manipulating properties I: Elastic properties in composites and foams. (1) Chap. 4; (2) Chap. 13; (3) Chap. 6
Plastic Properties of Materials (4L, Dr H.R. Shercliff)
- Tensile and hardness testing, measurement of strength, data and material property charts: strength-limited component design. (1) Chap. 6,7; (2) Chap. 3-6; (3) Chap. 8,11,12,31; (4) Chap. 4-6; (5) Chap. 7
- Microstructure of engineering materials II: Atomic basis of plasticity, dislocations. (1) Chap. 6; (3) Chap. 9; (5) Chap. 8
- Manipulating properties II: Strengthening mechanisms in metals. (1) Chap. 6,14; (3) Chap. 10; (5) Chap. 8,12
Process Selection and Environmental Impact in Design (2L, Dr H.R. Shercliff)
- Selection of manufacturing process and cost estimation for batch processes. (1) Chap. 18; (2) Chap. 7,8
- Environmental impact and life cycle analysis of materials. (1) Chap. 20; (2) Chap. 16; (5) Chap. 21
Fracture and Fatigue of Materials (4L, Dr A.E. Markaki)
- Toughness, fracture toughness and fatigue fracture.
- Micromechanisms of brittle and ductile fracture, and of fatigue, in metals.
- Analysis of fracture and fatigue in design.
- Weibull statistics for ceramic fracture.
(1) Chap. 6,8-10; (3) Chap. 13-19; (4) Chap. 18,23; (5) Chap. 9
Viscoelasticity and Wear of Materials (4L, Dr T Savin)
- Constitutive modelling of materials deformation.
- Elasticity and viscoelasticity.
- Case studies.
- Micromechanisms of friction and wear in materials.
(1) Chap. 11
REFERENCES
(1) ASHBY, M., SHERCLIFF, H. & CEBON, D. MATERIALS: ENGINEERING, SCIENCE, PROCESSING AND DESIGN
(2) ASHBY, M.F. MATERIALS SELECTION IN MECHANICAL DESIGN
(3) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 1
(4) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 2
(5) CALLISTER, W.D. MATERIALS SCIENCE & ENGINEERING: AN INTRODUCTION
Booklists
Please see the Booklist for Part IA Courses for details of the references for this module.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
IA3
Comprehend the broad picture and thus work with an appropriate level of detail.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D1
Wide knowledge and comprehensive understanding of design processes and methodologies and the ability to apply and adapt them in unfamiliar situations.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S3
Understanding of the requirement for engineering activities to promote sustainable development.
E1
Ability to use fundamental knowledge to investigate new and emerging technologies.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E3
Ability to apply mathematical and computer based models for solving problems in engineering, and the ability to assess the limitations of particular cases.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P4
Understanding use of technical literature and other information sources.
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
US3
An understanding of concepts from a range of areas including some outside engineering, and the ability to apply them effectively in engineering projects.
US4
An awareness of developing technologies related to own specialisation.
Last modified: 10/09/2018 12:43
Engineering Tripos Part IA, 1P2: Materials, 2019-20
Course Leader
Lecturer
Lecturer
Lecturer
Timing and Structure
Lent: 8 lectures (1 per week, plus 4 online only); Easter: 8 lectures (2 or 3 per week)
Aims
The aims of the course are to:
- Introduce the material properties and failure mechanisms most relevant to mechanical design and engineering applications.
- Relate properties to atomic, molecular and microstructural features, using appropriate mathematical models.
- Enable analysis of material performance in mechanical design, including strategies for material and process selection
Objectives
As specific objectives, by the end of the course students should be able to:
- Understand the purposes of modelling the elastic-plastic deformation responses of materials
- Define the main mechanical properties of materials and how they are measured experimentally
- Analyse the stress-strain response of simple geometries under uniform mechanical and thermal loads, distinguishing between true and nominal stress and strain
- Describe the atomic and microstructural characteristics which control the mechanical properties of engineering materials, and to interpret material property charts
- Explain briefly the origin of the elastic modulus for each class of engineering materials (metals, ceramics, polymers) and analyse the moduli of composites
- Describe the mechanisms for plastic flow in metals, and the ways in which the strength can be enhanced via composition and processing
- Understand a systematic strategy for materials selection for a given component, and use the Cambridge Engineering Selector software to find material data and select materials
- Choose materials from material property charts using simple calculations (e.g. stiffness and strength of beams at minimum weight)
- Choose primary shaping process from process attribute charts, and estimate the cost of manufacture for batch processing
- Understand the environmental impact of materials in the life cycle of products
- Describe the mechanisms of fracture and fatigue in each class of engineering materials
- Apply fracture mechanics analysis to design against fracture in metals, and Weibull failure statistics for design in ceramics
- Describe and model fatigue failure in design with metals
- Analyse the visco-elastic response of polymers, for both static and cyclic loading
- Briefly describe the mechanisms of friction and wear in engineering
Content
Introduction (1L, Dr H.R. Shercliff)
Classes of engineering materials and their applications; material properties and overview of microstructural length-scales. (1) Chap. 1,2; (2) Chap. 30; (3) Chap. 27
Elastic and Plastic Properties of Materials (1L + 2L online, Dr H.R. Shercliff)
- Introductory solid mechanics in design and manufacturing: analysis of stress and strain, thermal stress. (1) Chap. 4,12; (2) Chap. 3; (4) Chap. 7
- Elastic properties - Young's modulus: measurement, data and material property charts. (1) Chap. 4; (2) Chap. 3,7; (4) Chap. 7
- Plastic properties - Yield strength, tensile strength and ductility: Tensile and hardness testing, measurement of strength, data and material property charts. (1) Chap. 6; (2) Chap. 8,11,12,31; (3) Chap. 4-6; (4) Chap. 7
Microstructural Origin and Manipulation of Material Properties (4L + online "Guided Learning Unit", Dr H.R. Shercliff)
- Introduction to microstructure and crystallography (online "teach yourself" Guided Learning Unit). (1) GLU1.
- Physical basis of elastic modulus and density: atomic/molecular structure and bonding. (1) Chap. 4; (2) Chap. 4-6; (4) Chap. 2-4
- Microstructual origin and manipulation of elastic properties: foams and composites. (1) Chap. 4; (2) Chap. 6
- Physical basis of plasticity and yielding: ideal strength, dislocations in metals; failure of polymers. (1) Chap. 6; (2) Chap. 9; (4) Chap. 8
- Microstructural orgin and manipulating plastic properties: strengthening mechanisms in metals. (1) Chap. 6,19; (2) Chap. 10; (4) Chap. 8,12
Material and Process Selection, and Environmental Impact in Design (2L + 2 online, Dr H.R. Shercliff)
- Material selection in design; stiffness-limited and strength-limited component design; introduction to Cambridge Engineering Selector software. (1) Chap. 2,3,5,7; (2) Chap. 3,7; (4) Chap. 7
- Environmental impact and life cycle analysis of materials. (1) Chap. 20
- Selection of manufacturing process and cost estimation for batch processes. (1) Chap. 18
Fracture and Fatigue of Materials (4L, Dr A.E. Markaki)
- Toughness, fracture toughness and fatigue fracture.
- Micromechanisms of brittle and ductile fracture, and of fatigue, in metals.
- Analysis of fracture and fatigue in design.
- Weibull statistics for ceramic fracture.
(1) Chap. 6,8-10; (2) Chap. 13-19; (3) Chap. 18,23; (4) Chap. 9
Viscoelasticity and Wear of Materials (4L, Dr T Savin)
- Constitutive modelling of materials deformation.
- Elasticity and viscoelasticity.
- Case studies.
- Micromechanisms of friction and wear in materials.
(1) Chap. 11
REFERENCES
(1) ASHBY, M., SHERCLIFF, H. & CEBON, D. MATERIALS: ENGINEERING, SCIENCE, PROCESSING AND DESIGN (3rd or 4th edition)
(2) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 1
(3) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 2
(4) CALLISTER, W.D. MATERIALS SCIENCE & ENGINEERING: AN INTRODUCTION
Booklists
Please see the Booklist for Part IA Courses for details of the references for this module.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
IA3
Comprehend the broad picture and thus work with an appropriate level of detail.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D1
Wide knowledge and comprehensive understanding of design processes and methodologies and the ability to apply and adapt them in unfamiliar situations.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S3
Understanding of the requirement for engineering activities to promote sustainable development.
E1
Ability to use fundamental knowledge to investigate new and emerging technologies.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E3
Ability to apply mathematical and computer based models for solving problems in engineering, and the ability to assess the limitations of particular cases.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P4
Understanding use of technical literature and other information sources.
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
US3
An understanding of concepts from a range of areas including some outside engineering, and the ability to apply them effectively in engineering projects.
US4
An awareness of developing technologies related to own specialisation.
Last modified: 13/01/2020 10:04
Engineering Tripos Part IA, 1P2: Materials, 2017-18
Lecturers
Dr H Shercliff, Dr A Markaki and Dr A Kabla
Timing and Structure
Lent: 12 lectures (1 or 2 per week); Easter: 8 lectures (2 or 3 per week)
Aims
The aims of the course are to:
- Introduce the material properties and failure mechanisms most relevant to mechanical design and engineering applications.
- Relate properties to atomic, molecular and microstructural features, using appropriate mathematical models.
- Develop systematic strategies for material and process selection for a given component.
Objectives
As specific objectives, by the end of the course students should be able to:
- Describe the atomic and microstructural characteristics which control the important properties of engineering materials, and to interpret material property charts
- Explain briefly the origin of the elastic modulus for each class of engineering materials (metals, ceramics, polymers) and analyse the moduli of composites
- Understand the mechanisms for plastic flow in metals, and the ways in which the strength can be enhanced via the microstructure
- Understand the purpose of modelling the deformation response of materials
- Describe and analyse the stress-strain response of simple geometries under uniform mechanical and thermal loads, distinguishing between true and nominal stress and strain
- Understand a systematic strategy for materials selection for a given component, and use the Cambridge Engineering Selector software to find material data and select materials
- Choose materials from material property charts using simple calculations (e.g. stiffness and strength of beams at minimum weight)
- Choose primary shaping process from process attribute charts, and estimate the cost of manufacture for batch processing
- Understand the environmental impact of materials in the life cycle of products
- Describe the mechanisms of failure in all classes of material
- Apply fracture mechanics analysis to design against fracture in metals, and Weibull failure statistics for design in ceramics
- Describe and model fatigue fracture in design with metals
- Analyse the visco-elastic response of polymers, for both static and cyclic loading
- Briefly describe the mechanisms of wear in engineering
Content
Introduction (1L, Dr H.R. Shercliff)
Classes of engineering materials; materials in design (design-limiting properties); life-cycle of materials. (1) Chap. 1,2,20; (2) Chap. 1,3; (3) Chap. 30; (4) Chap. 27
Elastic Properties of Materials (5L, Dr H.R. Shercliff)
- Elastic stiffness in design: analysis of stress and strain, thermal stress. (1) Chap. 4,12; (3) Chap. 3; (5) Chap. 7
- Young's modulus and density: measurement, data and materials property charts: introduction to Cambridge Engineering Selector software; stiffness-limited component design. (1) Chap. 4,5; (2) Chap. 3-6; (3) Chap. 3,7; (5) Chap. 7
- Microstructure of engineering materials I: Atomic/molecular structure and bonding; physical basis of elastic modulus and density. (1) Chap. 4; (3) Chap. 4-6; (5) Chap. 2-4
- Manipulating properties I: Elastic properties in composites and foams. (1) Chap. 4; (2) Chap. 13; (3) Chap. 6
Plastic Properties of Materials (4L, Dr H.R. Shercliff)
- Tensile and hardness testing, measurement of strength, data and material property charts: strength-limited component design. (1) Chap. 6,7; (2) Chap. 3-6; (3) Chap. 8,11,12,31; (4) Chap. 4-6; (5) Chap. 7
- Microstructure of engineering materials II: Atomic basis of plasticity, dislocations. (1) Chap. 6; (3) Chap. 9; (5) Chap. 8
- Manipulating properties II: Strengthening mechanisms in metals. (1) Chap. 6,14; (3) Chap. 10; (5) Chap. 8,12
Process Selection and Environmental Impact in Design (2L, Dr H.R. Shercliff)
- Selection of manufacturing process and cost estimation for batch processes. (1) Chap. 18; (2) Chap. 7,8
- Environmental impact and life cycle analysis of materials. (1) Chap. 20; (2) Chap. 16; (5) Chap. 21
Fracture and Fatigue of Materials (4L, Dr A.E. Markaki)
- Toughness, fracture toughness and fatigue fracture.
- Micromechanisms of fracture and fatigue in metals.
- Analysis of fracture and fatigue in design.
- Weibull statistics for ceramic fracture.
- Polymer failure mechanisms.
(1) Chap. 6,8-10; (3) Chap. 13-19; (4) Chap. 18,23; (5) Chap. 9
Viscoelasticity and Wear of Materials (4L, Dr A Kabla)
- Constitutive modelling of materials deformation.
- Elasticity and viscoelasticity.
- Case studies.
- Micromechanisms of friction and wear in materials.
(1) Chap. 11
REFERENCES
(1) ASHBY, M., SHERCLIFF, H. & CEBON, D. MATERIALS: ENGINEERING, SCIENCE, PROCESSING AND DESIGN
(2) ASHBY, M.F. MATERIALS SELECTION IN MECHANICAL DESIGN
(3) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 1
(4) ASHBY, M.F. & JONES, D.R.H ENGINEERING MATERIALS 2
(5) CALLISTER, W.D. MATERIALS SCIENCE & ENGINEERING: AN INTRODUCTION
Booklists
Please see the Booklist for Part IA Courses for details of the references for this module.
Examination Guidelines
Please refer to Form & conduct of the examinations.
UK-SPEC
This syllabus contributes to the following areas of the UK-SPEC standard:
Toggle display of UK-SPEC areas.
GT1
Develop transferable skills that will be of value in a wide range of situations. These are exemplified by the Qualifications and Curriculum Authority Higher Level Key Skills and include problem solving, communication, and working with others, as well as the effective use of general IT facilities and information retrieval skills. They also include planning self-learning and improving performance, as the foundation for lifelong learning/CPD.
IA1
Apply appropriate quantitative science and engineering tools to the analysis of problems.
IA3
Comprehend the broad picture and thus work with an appropriate level of detail.
KU1
Demonstrate knowledge and understanding of essential facts, concepts, theories and principles of their engineering discipline, and its underpinning science and mathematics.
KU2
Have an appreciation of the wider multidisciplinary engineering context and its underlying principles.
D1
Wide knowledge and comprehensive understanding of design processes and methodologies and the ability to apply and adapt them in unfamiliar situations.
D3
Identify and manage cost drivers.
D5
Ensure fitness for purpose for all aspects of the problem including production, operation, maintenance and disposal.
S3
Understanding of the requirement for engineering activities to promote sustainable development.
E1
Ability to use fundamental knowledge to investigate new and emerging technologies.
E2
Ability to extract data pertinent to an unfamiliar problem, and apply its solution using computer based engineering tools when appropriate.
E3
Ability to apply mathematical and computer based models for solving problems in engineering, and the ability to assess the limitations of particular cases.
P1
A thorough understanding of current practice and its limitations and some appreciation of likely new developments.
P3
Understanding of contexts in which engineering knowledge can be applied (e.g. operations and management, technology, development, etc).
P4
Understanding use of technical literature and other information sources.
US1
A comprehensive understanding of the scientific principles of own specialisation and related disciplines.
US2
A comprehensive knowledge and understanding of mathematical and computer models relevant to the engineering discipline, and an appreciation of their limitations.
US3
An understanding of concepts from a range of areas including some outside engineering, and the ability to apply them effectively in engineering projects.
US4
An awareness of developing technologies related to own specialisation.
Last modified: 31/05/2017 10:00
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